Small Places, Big Hearts: How Everyday Kindness Builds Stronger Businesses Around the World

What do an ice cream seller, a bookshop owner, an onion seller, a coffee shop owner, and a humble salon owner in India have in common?

Being Humble and Kind.

This Short book brings together stories of everyday people who turned simple ideas into something extraordinary — like Peter, whose onion business began with the spark of a great domain name, or Pon Mariappan, whose humble salon in India became a center for learning. You’ll also meet the folks behind the Scoop Fund at Everyday Sundae, a coffee shop owner in Kent making a quiet impact, and the passionate team at the Soweto Book Café.

Marketing is never about the full experience of all the facts, specifications and impacts of your product or service. It’s the story we tell ourselves about it. A story of status, affiliation, of change and fear. If that story is true, then you can continue to build on it over time, and users won’t end up disappointed. - Seth Godin