All Marketing Books
This bundle contains...
Book 1: How to Use Anchoring as a Tool to Influence Customer Behavior
Pricing is the most important element of the 4 Ps of marketing. If you don’t understand how pricing influences customer behavior, you'll struggle to convert interest into sales. Even with the right strategy, price-conscious customers will still do their own research before deciding. To help them make quicker decisions, you need one of the most powerful tools in pricing strategy—anchoring.
In this short book, I clearly explain how to use price anchoring effectively to attract customers quickly and confidently.
“Which would you buy? A dress shirt priced at $60 or the very same dress shirt, priced at $100, but ‘On Sale! 40% off! Only $60!’?” — Dan Ariely and Jeff Kreisler
Book 2: Freedom to Shop: The Story of Self-Service and the Invention of the Shopping Cart
The consumer revolution we enjoy today wouldn’t have happened without two visionary pioneers who dared to make shopping easier: Clarence Saunders, inventor of the self-service grocery store, and Sylvan Goldman, creator of the shopping cart. They weren’t just chasing profits—they were solving real problems for real people.
Long before today’s data-driven corporations, Saunders and Goldman paid close attention to how people actually shopped—where they struggled, what they needed, and how shopping could be easier.
These innovations didn’t just create convenience; they helped spark the explosive growth of modern consumer culture."
This short book explores the stories behind their breakthroughs—the moments of inspiration, the resistance they faced, and the bold thinking that pushed retail forward.
A timeless lesson for marketers: Focus on the job your customers are trying to get done—not just how to sell more.
“Don’t find customers for your products—find products for your customers.” - Seth Godin
Book 3: The Story Behind the Barcode: From Beach Sand to Checkout Lines
Discover the fascinating story behind one of the most important inventions of the 20th century: The Barcode.
From its humble beginnings to its profound impact on modern retail, this book takes you on a journey through the history of a small yet powerful innovation that reshaped the way we shop, track, and manage products today.
Uncover the struggles, breakthroughs, and visionary thinking behind the barcode’s creation—how two unlikely pioneers, Joe Woodlands and George Laurer inspired by real-world problems, revolutionized the consumer experience. With insights into the challenges they faced, the resistance they overcame, and the lasting legacy they left. This book is a must-read for anyone interested in innovation, technology, or business.
Joseph Woodland - I remember I was thinking about dots and dashes when I poked my four fingers into the sand and, for whatever reason—I didn’t know—I pulled my hand toward me and I had four lines. I said ‘Golly! Now I have four lines and they could be wide lines and narrow lines, instead of dots and dashes. Now I have a better chance of finding the doggone thing.’ Then, only seconds later, I took my four fingers—they were still in the sand—and I swept them round into a circle.
Book 4: Small Places, Big Hearts: How Everyday Kindness Builds Stronger Businesses Around the World
What do an ice cream seller, a bookshop owner, an onion seller, a coffee shop owner, and a humble salon owner in India have in common?
Being Humble and Kind.
This Short book brings together stories of everyday people who turned simple ideas into something extraordinary — like Peter, whose onion business began with the spark of a great domain name, or Pon Mariappan, whose humble salon in India became a center for learning. You’ll also meet the folks behind the Scoop Fund at Everyday Sundae, a coffee shop owner in Kent making a quiet impact, and the passionate team at the Soweto Book Café.
Marketing is never about the full experience of all the facts, specifications and impacts of your product or service. It’s the story we tell ourselves about it. A story of status, affiliation, of change and fear. If that story is true, then you can continue to build on it over time, and users won’t end up disappointed. - Seth Godin