The Story Behind India’s Midday Meal Scheme

How kamaraj change the fate of millions of children in India

Introduction:

This is a short ebook on how Kamarajar changed the future of Indian kids after a brief encounter with a young goat herder who had skipped school in a village.

This real-life story is a powerful lesson for marketers: changing the narrative is only possible when you deeply understand the real circumstances and struggles people are living through. Until you do, it’s an uphill task to innovate for your customers.

So instead of shooting from the hip, spend time interviewing your customers—or the people you think face this situation in their day-to-day lives.

Why is this book short? As far as business books are concerned, you need actionable insights to plan your next move and create a strategy.

“No child can study on an empty stomach. Feed them every day so they can learn.”

“If the government is ever unable to fund this scheme in the future, I will travel across Tamil Nadu and beg for money to keep it running.”

“If you build it to be shared, it is far more likely to be shared.
Your idea won’t spread because you want it to, but because the people you want to serve need it.”

— Seth Godin