Two Types of Brand: Know the Difference and focus your time on what actually matters

This is a short book on purpose. It’s designed to give you a quick but meaningful look into the idea of the two types of brand—without wasting your time on fluff. Most business books are long and forgettable. This one is short and practical. You can read it in one sitting, come back to it anytime, and most importantly, leave with clarity that frees up your time to focus on what actually matters in business.

Why should you read this very short book?

Because you don’t need to waste time chasing the wrong metrics. In business, what really matters is often simple—but it gets buried under trendy terms and buzzwords thrown around in books and LinkedIn posts to sound ahead of the curve. This book cuts through that noise. It helps you focus on what actually drives results—nothing more, nothing less.

Table of Contents

• Introduction
• What is the most useless term in Business?
• There are only two types of brand exist
  • What is a Purpose Brand?
  • What about ChatGPT? Do people stick with Google because of brand loyalty?
  • What is Popular Brands
• Let’s be real: Brand loyalty doesn’t last forever.
• I am selling a commodity how can I do it
• Brand Laddering
• How to find why people buy
  • What’s the difference between Typeform and Youform?
  • Small Indian Shop
• Conclusion